One Big Step Toward a Better Edibles Market

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Research is necessary to legitimize any new industry, and cannabis is no exception.

Until 2015, one American university—University of Mississippi-Oxford—was the sole source of marijuana for sanctioned clinical research. That monopoly ended on the heels of burgeoning legalization, with the Drug Enforcement Agency changing the rules to allow any educational institution to apply for permission to grow their own. Just as the industry is establishing its leadership now, the opportunity for securing scientific renown is ripe.

Creso Pharma has identified a white space and developed a solution to capitalize on our pharmaceutical background, deep cannabis knowledge and legalization across Canada. With this in mind, our Nova Scotia facility, Mernova, has been declared the Centre of Edible Cannabis Research, Development and Refinement.

Why “Edible” in the name? Demand and responsibility.

First, demand: The edibles market is strong and swiftly growing. The edibles segment accounted for 10% of all cannabis sales in California in 2017 and is anticipated to settle as twice that for 2018. To satisfy this demand, manufacturers have gone beyond the stereotypical brownie to present a wide range of options for consumers, including butter, marshmallows, chewing gum, even beef jerky. The approachability of familiar food products carries with it a challenge, however: the often unpredictable nature of edibles.

General clarity around dosing, ingestion and activation time is needed. Once this hurdle is passed, a more knowledgeable consumer base no doubt will demand clarity about quality, consistency and anticipated effects.

Enter responsibility: Our work is differentiated in part by our extensive background in pharmaceutical practices. The same strict protocols necessary for responsible, safe pharmaceutical development have informed the planning of our facility and operations. Besides applying our stringent quality standards to self-made products, a byproduct of our supplementary white-labeling services will be influencing an industry-wide expectation of responsible manufacturing.

The result? Consumers and the industry alike will benefit from a marketplace of edibles with predictable effects. Users will be primed to expect terms like “high-quality” and “lab-tested” to be associated with consistent results. And to usher in greater clarity and further establish ourselves as a trusted source of cannabis, our self-manufactured products will be positioned to target specific consumer outcomes, such as enhanced energy and restful sleep.

At Creso, we’re dedicated to taking an active role in setting the standards for the cannabis industry and performing beyond expectations to make safe, reliable products. The Centre of Edible Cannabis Research, Development and Refinement is one big step toward that vision.

With Nationwide Legalization, Canada Opens a New Global Frontier

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This month, as its Cannabis Act goes live, Canada enters a new age of private freedom and public progress. At the individual level, adults may now legally possess and use limited quantities of cannabis. At the national level, as the first G7 country to legalize on top of an established medicinal use system, Canada has taken big steps toward positioning itself as a global leader in cannabis production, distribution and responsible regulation.

Beyond the social advancements within Canada, this measure represents the tipping point for acceptance of cannabis throughout the world and the inevitable opening of a new global marketplace. As Creso’s CEO, Dr. Miri Halperin Wernli, said: “This is an historic milestone for progressive policy in Canada and one which will change the global debate on drug policy. Canada has set the stage for a movement that will be followed by other countries.”

Cannabis is estimated to be a $6.5 billion industry by 2020 in Canada, according to research by Canadian Imperial Bank of Commerce. That’s more than the $5.1 billion Canadians spent on alcohol in 2017 and a figure fast approaching wine sales. More equity capital has been raised in Canada for cannabis companies than anywhere else in the world, with over 50 cannabis related companies listed on the Canadian exchange.

It’s clear that demand will immediately outpace supply in Canada, creating a huge opportunity for licensed suppliers to expand, new brands to enter the market and industry leadership to be established.

Having anticipated this pressing dearth in supply and booming investment activity, Creso’s Canadian subsidiary Mernova worked to have its application for a cultivation license accepted by Health Canada this month. (Creso remains the only company listed in the Australian Securities Exchange that owns a cannabis facility in Canada and that will be able to reap the benefits of being able to supply this growing market.) The Mernova facility, which has been constructed to full Good Manufacturing Practice (GMP) standards, is designed to produce an annual yield of three to four tons of dry cannabis.

Beyond positioning itself as a responsible cultivator of quality plant material, Mernova will market its cannabis to a primed public under the brand name Ritual Green. Other forward-looking plans for Mernova include leveraging Creso’s Swiss food engineering capabilities and technologies to form the Canadian Institute for Research and Development of Human and Pet Edible Cannabis Products.

Blazing the Global Cannabis Trail

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As cannabis becomes legal in some areas but remains banned in others, the pressure is high for innovators to establish standards that will ensure the safety of inexperienced consumers and destigmatize cannabis elsewhere.


Because they have embraced the medicinal benefits of cannabis, a handful of countries are at the forefront of industry advancements. For example, Canada’s medicinal cannabis system already services over 300,000 patients; Israel is establishing its position as a trusted developer of unique strains; and Australia is hosting a boom of innovative medicinal cannabis companies.


The gains of its medicinal cannabis system has driven Canada to take steps toward implementing full legalization later this month, which is bound to position it as an a trusted source of products and a model for other countries throwing their hats in the ring. Dr. Miri Halperin Wernli, Creso Pharma’s co-founder and group CEO, sees Canada’s legalization as “an international tipping point in the development of pro-cannabis policies.” In other words, it’s only matter of time before the US and other countries follow, and industry pacesetters must have a global view to successfully serve this rapidly growing need.


Creso has deep pharmaceutical expertise working in concert with industry-leading partners in cannabis research, cultivation, and extraction. With the “tipping point” in mind, a global understanding of regional cannabis demand and regulation informs Creso’s production and distribution. Creating partnerships with cannabis experts, established manufacturers, and existing supply chains has accelerated the development of Creso’s cannabis and hemp-derived products, which include therapeutic, nutraceutical, topical, lifestyle, and animal applications.


Nutraceutical cannaQIX is a perfect example of the Creso business model in action. A proprietary extraction method means the full-spectrum hemp extract in cannaQIX contains the full benefits of the full plant—abundant in CBD but with only trace amounts of THC. Creso has partnered with an established manufacturing company, Domaco, to create a great delivery method for their high-quality CBD extract: citrus-flavored lozenges, which allow quick on-the-tongue absorption to bypass liver metabolism that can lessen the efficacy of swallowed CBD tablets, capsules, or oils. (Lozenges also are very consumer-friendly for new users.) They also have partnered with one of the top over-the-counter Swiss brands, Doetsch Grether, to head distribution in Switzerland.


By carrying over the same culture of excellence, quality standards, and methodological rigor that defines the pharmaceutical world and by establishing streamlined manufacturing and distribution to leverage the strengths of key partners, Creso is leading the formation of best practices the burgeoning cannabis industry will refer to for years to come.


Old Boy Mary Jane: Funny Name, Serious Business

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Beverage mainstay Coca-Cola made headlines this week by revealing their possible expansion into CBD functional wellness beverages. In a statement, Coke said that they aren't interested in marijuana or cannabis products but have been exploring the use of non-psychoactive CBD (cannabidiol) as an ingredient in upcoming product development. *1

While the soda giant mulls over straying from its core product in response to lagging sales, Creso Pharma has been leveraging their established cannabis expertise to forge well ahead of the big guys in beverage innovation.

Creso is already established as a trusted producer of over-the-counter CBD nutraceuticals (cannaQIX10) and veterinary CBD complementary feed supplements used offset anxiety, pain, and physical discomfort in companion animals (anibidiol).

Always on the front of the curve, Creso next introduces the Old Boy Mary Jane (OBMJ) line of cannabis-inspired terpene-infused beers as a joint venture with CLV Frontier Brands. Terpenes—the non-psychoactive components that shape a plant’s flavor and smell—are integral to distinguishing one cannabis strain from another. The variations in flavor and smell from strain to strain are often compared to the differences in wine varietals or craft beers.

Creso’s deep knowledge of cannabis strains and terpenes informed the first collection of three beers: Improper Pils, a slightly bitter pilsner with a delicately fruity nose, recalls the sweet terpenes of Strawberry Diesel. Inspired by Cheese cannabis terpenes, Big Egg Mountain Baltic Porter is a robust, malty porter that delivers hints of coffee, caramel, and dried plums. Slightly sweet, pleasantly bitter Ghost Bog Hazy IPA has an intense hops flavor that’s amplified by its Super Lemon Haze cannabis-inspired terpene blend. *3

Instead of recreating the wheel by starting a brewery from scratch, OBMJ is the result of what they call "gypsy brewing." The team seeks out great beers to “serve as a canvas” and partners with the experienced small-batch brewers who make them to craft OBMJ—the ultimate “beer with substance.”

On October 2, OBMJ will make its official debut at the London Boutique Bar Show, a premier event that showcases a limited number of new and high-quality drink brands appealing to discerning members of the UK drinks market. *4

*1 https://www.forbes.com/sites/greatspeculations/2018/09/18/is-coca-cola-brewing-a-cannabis-partnership/#456837e421b3

*3 http://www.obmj.beer/

*4 http://www.boutiquebarshow.com/